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London Day Three: A message from our sponsor. I'm not here right now...

Freebies for corporate partners is nothing new in Big Sports. Corporate partners not using their freebies is nothing new either. But the sight of empty seats - and lots of them - has struck a collective raw nerve at the London Games.

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London Day One: Austrians all let us rejoice

The NBC is copping an absolute bollocking for sticking to a (for them) tried and trusted formula in covering the Olympic Games - or as Americans insist on calling them, the Summer Olympics. Taking the day's highlights, packaging them up and wrapping them in a journalistic narrative worked in the 20th century. Problem is, we are now a dozen years into the 21st.

Storification: My #London2012 Week 0

A storification of my Olympic-related tweets and retweets in the five days prior to the opening ceremony of the London Olympics. Most of my #london2012 tweets from the past few months can be found under my automated Daily Twitter collection, which unfortunately hasn't been functioning properly all the time.

London Day minus two: Kim Jong Un's wedding present

The Games have begun. That traditional opening to the Olympics, unknown up till now as Women's Soccer Wednesday. The twelve teams of this Matildaless tournament got the Games of the XXX Olympiad under way, but one team received preferential treatment from the organisers. On the day it was announced that Kim Jong Un was no longer the world's most eligible bachelor, LOCOG chose the ideal present from their wedding gift register.

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Words you can't say about the Olympics, including that one

There is a List A and List B of words that are prohibited in certain combinations. List A comprises Games, Two Thousand and Twelve, 2012 and Twenty-Twelve. List B includes London, Medals, Sponsor, Gold, Silver, Bronze. You can't use two List A terms together or one List A with one or more List B. Sounds like the opposite of opening a bank account, doesn't it?

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