News yesterday of a makeover in Julia Gillard's election campaigning style surely contained a typographical error when it referred to "Real Julia". It brought back images, firstly of "Kiss of the Spider Woman" but also of "The Addams Family" (more so its motion picture sequel, "Addams Family Values").

That, in turn, takes us way back to July 2010, when the Australian Workers Union put out an unfunny and not particularly clever attack ad, but which suddenly takes on a whole new relevance: