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Sponsorship update: Cricket Australia 1 Queensland Cricket 0

So who's a pretty bully boy then?

While Cricket Australia was crying foul over the world cup organisers' objection to their choice of sponsor, they had the boot on the other foot getting stuck into Queensland Cricket over a very similar issue.

It's just as well no airline sponsors the World Cup

Cricket Australia has responded within hours after losing their appeal to the ICC disputes committee (see my earlier posting today).

Emirates, the UAE-based airline best known in Australia for sponsoring Collingwood Football Club, will be the official team sponsor for the Australian team for the world cup in the Caribbean in March and April. Emirates, of course, is also the naming rights sponsor of the ICC Elite Umpire Panel and is the "official airline" of the Dubai-based ICC.

Sponsorship update: ICC 1 Cricket Australia 0

Travelex (Thomas Cook in a past life) has been the naming rights sponsor for Australian touring teams overseas since 2001, even to the point of the "Ashes Tour" officially becoming the "Travelex Tour of the UK and Ireland".

But with less than five weeks till the start of the one-day world championships in the Caribbean, Cricket Australia's arrangements with Travelex have been blocked under ICC ambush marketing rules, and confirmed yesterday by its Disputes Resolution Committee.

No-fly zones

What do you think when you hear the term "no-fly zone"?

There's the exclusion zones set up to stop prying eyes getting close to top security bases, for example Pine Gap, the top secret US intelligence satellite tracking base in the Northern Territory that everyone has known about for three decades.

There's the no-fly zone set up in northern and southern Iraq in the 1990s by the US and UK governments, ostensibly to stop Saddam from gassing his neighbours.

There's the no-fly zone over the White House, Camp David, the "Western White House" at Crawford Texas, and anywhere else those pesky terrorists might try and mow down His Beloved Dubyaness.

IOC and Coca-Cola extend partnership to 2020

The contribution of Coca-Cola to the Olympic Movement has always been the model of a true partnership.

- Jacques Rogge, 1.8.05

This just in from the media desk of the International Olympic Committee:

The International Olympic Committee and The Coca-Cola Company today announced a renewal of their partnership for an unprecedented 12 years, thereby taking what was already the longest sponsorship of the Olympic Games to a record 92 uninterrupted years. The partnership, which began in 1928, was extended during a signing ceremony on the Great Wall of China. The new agreement, which begins in 2009, will see Coca-Cola supporting the Olympic Movement over a period which covers the Vancouver 2010 Olympic Games, the London 2012 Olympic Games, plus the Olympic Games of 2014, 2016, 2018 and 2020.

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